In an intimate lunch or dinner setting, a small group from a company meets with a member of the Silicon Guild to (a) have an in-depth conversation about a published book and how it may pertain to the particular company, (b) conduct a sneak-preview discussion about current thinking and upcoming work, or (c) engage in a free-flowing conversation about a variety of topics. Companies typically sponsor four salons a year.
An organization’s leaders and management meet with 2–4 selected thought leaders from Silicon Guild to solve a specific problem that the organization faces, or join for a produced event or company gathering around a topic — such as cultural transformation, the shift to a digital economy, or the future of work. Unlike a typical speaking engagement, leaders have the ability to directly engage with thought leaders in a specific area, and to go deep, often for a half day or day. The White House, for example, engaged the Silicon Guild to explore how novel approaches and social media might be leveraged to fight terrorism.