Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
In an intimate lunch or dinner setting, a small group from a company meets with a member of the Silicon Guild to (a) have an in-depth conversation about a published book and how it may pertain to the particular company, (b) conduct a sneak-preview discussion about current thinking and upcoming work, or (c) engage in a free-flowing conversation about a variety of topics. Companies typically sponsor four salons a year.
An organization’s leaders and management meet with 2–4 selected members of the guild to solve a specific problem that the organization faces. Unlike a typical consulting engagement, managers have the ability to directly engage with thought leaders in a specific area. The White House, for example, engaged the Silicon Guild to explore how novel approaches and social media might be leveraged to fight terrorism.
Companies and organizations wishing to gain a deeper knowledge about the latest trends and innovations in Silicon Valley meet with members of the Silicon Guild and with leadership from top tech firms and venture capital firms. Participants gain a deeper understanding of the latest thinking and meet individuals and companies on the cutting edge of change. The Silicon Guild, for instance, maintains close ties with leaders from institutions like Stanford, UC Berkeley, Google, Andreessen Horowitz, Airbnb, Facebook, Tesla, Genentech, and dozens of leading startups.
Bringing together leading authors and professors from Silicon Valley, these seminars provide a deep dive into topics such as organizational structure, innovation, leadership, behavioral economics, and marketing. Drawing upon highly interactive classroom engagement and customized company visits, 12–60 participants gain insight and expertise to lead their organizations in the new economy. Depending on the need, the Silicon Guild has arrangements with UC Berkeley to offer educational credits, as well as the Presidio Institute for sessions next to the Golden Gate Bridge.
